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Asian Americans For Equality

Social Media

Client Information

Asian Americans for Equality (AAFE) is a non-profit organization dedicated to advancing racial, social and economic justice for Asian Americans and other systemically disadvantaged communities since 1974.

My Role

As the Social Media Intern, I increased brand awareness by 38% through implementing a video-first content strategy, designed digital and physical assets for the organization, from copywriting for social content to physical signages used on affordable housing protests, and more.

Video-First Content Strategy

I spearheaded the following campaigns: AAFE Cares, AAFE In 60 Seconds, AAFE Jobs, and the Hope Against Hate Campaign. I created over 25 videos across Tiktok and Instagram, increasing brand awareness by 38%.

Graphic Design

I designed physical and digital assets, and established social media guidelines for copy and graphics for easier content development.

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