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CoZie Café

Graphic Design

Project Information

As part of a final project for my Logos, Branding, & Presentations class, I redesigned CoZie Café's logo and established a cohesive branding identity.

Project Deliverables

Brand Mascot, Logo (Primary & Submark), Illustrations, Merchandise (Mugs, Hoodies), Print (Posters & Signage), Coffee Cups, Coasters, Point Card

Project Objectives

• To develop a unique and instantly recognizable design, setting Cozie Café apart from generic coffee shops.

• To redefine visual elements for a timeless quality, ensuring enduring appeal and longevity in the design.

• To strengthen overall brand consistency across various touchpoints, fostering a cohesive design aligned with the cafe's values and mission.

Mind Maps, Sketches, and Drafts

I was inspired by logos with illustrations and sans serif fonts to appear more approachable and welcoming.

Brand Mascot and Illustrations

Utilizing the mind map and sketches, I created the Brand Mascot, Zen. I also added illustration

Logo and Font Pairings

Utilizing the mind map and sketches, I created the Brand Mascot, Zen. Zen represents the warm and inviting atmosphere inherent to CoZie Café.I also added illustrations to accompany the logo for

Mockups

The imagined graphics in (digital) real life.

made by max.