made by max.
Copyright © 2024 Gabrielle Calara
Mockups
Mockups
As part of a final project for my Logos, Branding, & Presentations class, I redesigned CoZie Café's logo and established a cohesive branding identity.
As part of a final project for my Logos, Branding, & Presentations class, I redesigned CoZie Café's logo and established a cohesive branding identity.
Logos and Illustrations
Logos and Illustrations
This is Zen, the Brand Mascot
This is Zen, the Brand Mascot
Zen represents the warm and inviting atmosphere inherent to CoZie Café.
Zen represents the warm and inviting atmosphere inherent to CoZie Café.
Zen represents the warm and inviting atmosphere inherent to CoZie Café.
Design Brief Summary
Design Brief Summary
Objectives:
• To develop a unique and instantly recognizable design, setting Cozie Café apart from generic coffee shops.
• To redefine visual elements for a timeless quality, ensuring enduring appeal and longevity in the design.
• To strengthen overall brand consistency across various touchpoints, fostering a cohesive design aligned with the cafe's values and mission.
Target Audience: LGBTQ+ community, Coffee lovers, NJ locals
Tone: Warm & Inviting, Inclusive, Timeless
Deliverables: Brand Mascot, Logo (Primary & Submark), Illustrations, Merchandise (Mugs, Hoodies), Print (Posters & Signage), Coffee Cups, Coasters, Point Card
Objectives:
• To develop a unique and instantly recognizable design, setting Cozie Café apart from generic coffee shops.
• To redefine visual elements for a timeless quality, ensuring enduring appeal and longevity in the design.
• To strengthen overall brand consistency across various touchpoints, fostering a cohesive design aligned with the cafe's values and mission.
Target Audience: LGBTQ+ community, Coffee lovers, NJ locals
Tone: Warm & Inviting, Inclusive, Timeless
Deliverables: Brand Mascot, Logo (Primary & Submark), Illustrations, Merchandise (Mugs, Hoodies), Print (Posters & Signage), Coffee Cups, Coasters, Point Card
Objectives:
• To develop a unique and instantly recognizable design, setting Cozie Café apart from generic coffee shops.
• To redefine visual elements for a timeless quality, ensuring enduring appeal and longevity in the design.
• To strengthen overall brand consistency across various touchpoints, fostering a cohesive design aligned with the cafe's values and mission.
Target Audience: LGBTQ+ community, Coffee lovers, NJ locals
Tone: Warm & Inviting, Inclusive, Timeless
Deliverables: Brand Mascot, Logo (Primary & Submark), Illustrations, Merchandise (Mugs, Hoodies), Print (Posters & Signage), Coffee Cups, Coasters, Point Card
Mind Map and Sketches
Mind Map and Sketches
Color Palette, Shapes, and Fonts
Color Palette, Shapes, and Fonts
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