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Nodpod

Social Media

Client Information

Nodpod is an award-winning, female-owned company leading the way in weighted wellness by offering innovative ways to stress less and sleep better.

My Role

As the Brand Marketing Coordinator, I worked across Tiktok, Instagram, and Pinterest in creating content strategies targeting Gen Z and Millennial women who are interested in prioritizing sleep science.

Pinterest Strategy

I developed and executed a comprehensive Pinterest content strategy, resulting in a 95% increase in content performance and lead generation within the first month. I primarily utilized blog posts, memes, customer testimonials, and UGC to improve visibility. Above are some graphics I created for Nodpod's Pinterest.

Copywriting

I ideated and provided the copy for SMS & email marketing, social media, and blog posts. This resulted in to a 20% increase in website traffic.
Designs were created by graphic and brand designer, Nicole Yue.

Content Creation

I filmed, edited, and published UGC content on Instagram and Tiktok profiles, utilizing current trends and market research in implementing content.

Creative Direction

I conceptualized and provided guidelines and inspiration to social media graphics, shot lists, email marketing assets and more.

made by max.