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Tomodachi (ともだち)

Social Media

Client Information

Tomodachi is a student-run cultural organization at Fordham University that actively celebrates Japanese heritage. This is done by endorsing local Japanese and AAPI-owned businesses and executing heritage-based events.

My Role

As the Co-founder and Social Media Manager, I built our brand identity, from creating our logo and social media graphics to community management and event planning.

Graphics & Branding

I created Tomodachi's brand identity and graphics to reflect a friendly, cheerful, and lively persona which aligns with the e-board, culture, and the community we're working to build together. I incorporated rounded sans serif fonts and handwritten fonts in our designs and bring out Tomodachi's fun personality to life.

Event Planning & Community Engagement

As a collective, we arranged weekly events, meetings, and outings for our members, from museum visits at Noguchi Museum, buying vinyls at Face Records NYC, all the way to attending performances at Japan Society. At our core, we aimed to be actively invested in societal issues, often hosting joint fundraisers with fellow student-run organizations.

made by max.